The dreaded 'Raison de Reformulation'. Often met with scepticism and no short amount of emotional distress, here we elaborate on a few of the key reasons why perfumes are reformulated. Perfumes are often reformulated for...

Taylor Swift has released several perfumes over the years, each tied to significant moments in her career. Here is a chronological biography of her perfume launches: Wonderstruck (2011): Released in conjunction with her album "Speak Now,"...