What does a sound smell like?
Oo La Lab is at Dubai Design Week, 3–8 November, introducing our Fragrance Frequency Lab a 60-minute guided session at Dubai Design District (d3), Building 4B, Office 204.
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Oo La Lab / Journal
Learn About Fragrances inside Oo La Lab
“Nice” is not a fragrance brief
When a scent brief begins and ends with “make it nice,” the most important decisions are still waiting to be made.
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Fear arrives before the monster
In immersive design, anticipation often does more than the reveal. What do guests hear, smell and imagine before they see the source?
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How to smell a fragrance without rushing to like it
A small method for giving a fragrance room to develop—and giving yourself room to change your mind.
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What happens after the race?
The event ends. The body is still carrying the day. A small sensory ritual can give the transition somewhere to go.
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A collection organised around feeling
Seven fragrances. Seven named states. A way into the collection that still leaves the most important part to your nose.
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We Don't Believe the Future of Fragrance Is Something You Wear
The future of fragrance is something you notice.
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The Rise of Multisensory Art and the Human Need to Feel Again
For much of modern history, art has been experienced primarily through the eyes. We visit galleries to look. Museums ask us not to touch. Concert halls encourage us...
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The Next Frontier Is Emotional Occupancy
Emotional Occupancy, the next frontier For decades, we have measured success through occupancy. How many rooms were filled.How many seats were taken.How many people attended.How many visitors passed...
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