Bombay Sapphire × Oo La Lab
Aroma, before the first sip.
An aroma workshop for the Singapore launch of Star of Bombay gin.
Explore the project
Brand experiences & educationSingaporeStar of Bombay trade launch
01 / The briefBombay Sapphire ×
Bombay Sapphire ×
Oo La Lab.
Bacardi wanted to introduce bartenders to Star of Bombay and help them explore the gin’s botanical character through their own cocktail-making.
- 30
- leading bartenders
- Botanicals
- the creative starting point
- Star of Bombay
- the launch expression
02 / The work
From the bench to the bar.
Thirty bartenders explored botanicals and created their own aromatic blends before making cocktails infused with the scents they had developed. Head bartender Andrew Loudon of Tippling Club led the workshop, sharing his approach to aroma in cocktails.
The session introduced Star of Bombay to leading Singapore bartenders through hands-on experimentation. A prize for the best-smelling cocktail added a competitive finish.
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